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QUAL. person -centred qualitative research 

​"QUAL. Research Consultancy was born out of my concern for managing the research process better for research participants.  I bring the essence of the person-centred counselling approach to my qualitative research practice. 

This means: working more collaboratively with research participants, whether interviewees, group or workshop members; highly valuing them and their contribution; accepting them as well as whatever they have to offer and are willing to share for the purposes of the research; being more empathic and transparent with research participants; seeing things from their frame of reference and sharing my own when appropriate. 

In such a collaborative and supportive relationship or environment it is possible to achieve stronger engagement and reach greater depths".

" ...a lightness of touch ..."

Qualitative Research


Full range of qualitatve social  and market research techniques subcontracted

on a freelance basis

to research agencies, independent consultants  and organisations involved in public participation : 


  • Standard,paired or trio depths

  • ​F2F/telephone

  • Mini, standard, extended groups

  • Creative groups/workshops

  • Activity sessions, e.g cooking

  • Accompanied visits/shops in person or online

  • Public deliberation/ consultations

  • Ethnography

  • Observation


Interviewing, moderation

and facilitation

Working with other   independent consultants, partnering a staff member   or as part of an in-house/ mixed team

Sensitive, personal and challenging issues including: ​

  • Health/medical conditions

  • ​Bereavement/loss

  • ​Culture/religion

  • Crime/victimisation/abuse

  • Substance misuse

  • Fears/phobias, etc.


​​Vulnerable/hard to   reach individuals including:​

  • Children/Youth

  • Mental health difficulties

  • Learning disabilities

  • Seriously/terminally ill

  • Victims/offenders, etc.


Typical Projects


(ultimate clients +/ contracting company)


Court experiences of people with mental health problems, learning disabilities and mental capacity issues (MOJ)


End of life care and doctor assisted dying (BMA)


Young carers (DfE)


Supporting separated/separating parents (DWP)


Transition journeys of Armed Forces personnel back into civilian life (Forces in Mind)


Offenders evaluation of 'Alcohol Treatment Requirement' service provider (ADSIS/Step Beyond)


Underage drinking (DH)


Violent crimes - factors affecting prosecution outcomes (MOJ)


Patient safety (NHS)


Breaking the cycle of violence amongst young victims  (OCJR)


Inspiring 11-14 year olds in deprived communities (DCLG)


Young British Muslims - personal identity (RICU)


Food hygiene/cooking practices (FSA)


Various sexual health campaigns (Dfes/DH/COI)


Key challenges facing head teachers (specialist education research organisation/Mango)


Breast cancer awareness advertising campaign (Scottish Government/NHS)



Combining person-centred approaches to qualitative research ... giving more weight and value to the respondent's role in the process .... working more ethically and bringing "a lightness of touch".

I believe it is more ethical,  socially responsible and beneficial to all involved - client, researcher and respondent:

To be open and honest about the subject and key issues of the research from the outset and throughout the process

​To clarify the need for, the aims and objectives of the research

To communicate the importance of and value we place on their contribution

To allow respondents to make a fully informed choices about the extent to which they participate and what they choose to disclose


​To support them through the research process and signpost, if and when necessary, to relevant information, advice, guidance or support services


Based in the Midlands.  ​Contact details on request using contact form.

© 2023 by QUAL. Research Consultancy Ltd. Registered in England No. 5781628. VAT No. 881 499 64

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