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What do I offer that is different?

"30+ years working with people from all walks of life, including company directors, doctors,  barristers, teachers, civil servants, builders, housewives/househusbands, the unemployed, plus the vulnerable and hard to reach, such as teenage mothers, people with learning disabilities, mental health difficulties or suffering serious illness, victims  of crime and offenders.  


​Qualitative research with both full service agencies and freelancing has provided me with extensive experience of interfacing between consumers/users of products/services and the worlds of both business and government across a wide range of issues.  The focus is on the bigger picture  and what it means to the business/government, but it requires understanding at inter and intra personal levels .


Victim Support and person-centred counselling in a range of settings has provided me with a very different focus -  to see life from another's perspective and gain a deep understanding of what it means to them personally ... with acceptance, respect and without judgement.


Each brings greater depth and breadth to my experience, abilities and insights ... and to what I bring to both research and counselling".





8 years research agency training and experience at The British Market Research Bureau and Research International.

U.K. based independent for the past 20+ years.

Predominantly social research, sensitive issues, vulnerable and hard to reach people since starting counselling training.

Working only on a subcontracted freelance basis provides me with the flexibility to focus on my particular research expertise as well as other interests and activities, including voluntary work, counselling and psychotherapy practice.



Enhanced CRB and DBS, Disclosure Scotland 

B.A. Hons. (1st) Person-Centred Counselling and Psychotherapy (Warwick).

Specialist modules:  all forms of abuse, substance misuse, psychopathology/mental health, working creatively with expressive arts.


​Committed to on-going professional development.


B.Sc. Hons. (2:2) Food and

Consumer Studies (Bath).


Memberships of ​Professional Bodies (and links​)






British Association for Counselling and Psychotherapy





Registered Member of British Association for Counselling and Psychotherapy (MBACP).

Work and life experience ...

​Some personal experience within the family of serious illness, mental health difficulties, relationship breakdown, substance misuse, bereavement and victimisation

​Varied market and social research professional experience

Programme research at BBC

Over 18 years as a Victim Support volunteerfull range of serious crimes and Restorative Justice​​.

Volunteer mediator at Mediation and Community support.


​Over 10 years working as a counsellor in a range of settings:

  • ​Hospice

  • Rape & Sexual Abuse Agency

  • Primary & Secondary schools

  • Category C male prison

  • Online


Jill Swindells recent photo 2.jpg

Jill Swindells

My Offerings

Person-centred qualitative market and social research ... and counselling services. 

​Each adds to the other.  ​

And in both ... a willingness and ability to go where others may fear to tread.

My Mission

To include and embrace the often marginalised or excluded members of our society ... the vulnerable and hard to reach ... in both qualitative research and counselling​. 

Based in the Midlands.  ​Contact details on request using contact form.

© 2023 by QUAL. Research Consultancy Ltd. Registered in England No. 5781628. VAT No. 881 499 64

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